Make your activities easier to book
Learn what customers look for on your activity pages and use our checklist to set up every activity so more visitors go on to book.
Your activity page does the selling for you when you're busy running sessions. Most customers decide in a minute or two, often on their phone, so a clear title, a strong photo and the answers to their questions make the difference between a booking and a browse.
Everything you set up on an activity appears on your widget, on eola Marketplace and on Google, so a few small improvements can help you reach and convert more customers. Use the checklist below and work through one activity at a time. There's no need to do everything in one go.
A clear title and tagline
- Title: Say what customers will do and who it's for, such as "Beginner surf lesson" or "Family kayak trip". You have up to 40 characters
- Tagline: Give the reason to go in one short sentence of up to 120 characters
- Leave the duration and group size out of the title. eola shows these on your activity page automatically
Find out more in Write your activity title, tagline and description.
A photo that sells the experience
Each activity has one photo, so make it count. Choose a bright, landscape photo of real people enjoying the activity, keep the main action in the centre and avoid text or logos on the image. If you haven't added your own, eola shows a standard image for that type of activity. Your own photo shows customers what makes your experience special. See Choose images for your activities.
A short, inviting description
Aim for around 60 to 100 words. Lead with what it feels like to take part, then what's included. Your description is also sent in the booking confirmation email, so keep it focused on the experience and put arrival details in your post purchase information instead.
Answers before customers need to ask
Fill in the Customer comms fields on each activity: requirements, what to bring and an itinerary. These appear on your activity page, so customers can book with confidence instead of calling or emailing you first. Add a meeting point too, so customers know exactly where to go. See Add customer comms to your activity.
Clear prices and useful extras
- Set separate adult and child prices where they differ
- Offer add-ons such as wetsuit hire or photos
- Set up group pricing to encourage bigger bookings
- Set up seasonal pricing so your prices change automatically through the year
Plenty of dates to choose from
Your activity page shows a calendar of upcoming availability. Publish your sessions well ahead, especially before your busy season, so customers who plan early can book with you rather than elsewhere.
Reasons to trust you
Your reviews and cancellation policy both appear on your activity page. Add review links to your customer emails to keep fresh reviews coming in, and check your cancellation policy is clear and up to date.
Helpful tips:
- Check each activity on your phone after making changes. That's how most customers will see it
- Avoid capital letters and lots of exclamation marks in titles. A calm, clear title looks more professional
- Only promise what you can guarantee. Say "chance to spot seals" rather than "see seals"
- Refresh your photo and description each season so your page always looks current
- Read more on the eola academy: How to write activity listings that get booked
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