--- title: Write your activity title, tagline and description description: Learn how to write the words on your activity page so customers can quickly see what you offer, find you online and feel ready to book. --- [Skip to content](https://help.eola.co/write-your-activity-title-tagline-and-description#main-content) English Show submenu for translations ![eola](https://help.eola.co/hs-fs/hubfs/eola-logo-web.png?width=109&height=40&name=eola-logo-web.png) Open main navigation Close main navigation - English Show submenu for translations - [Contact us](mailto:help@eola.co) [Contact us](mailto:help@eola.co) How can we help you? - There are no suggestions because the search field is empty. 1. [Help Centre](https://help.eola.co/?hsLang=en) 2. [Activities & products](https://help.eola.co/activities-products?hsLang=en) 3. [Activities](https://help.eola.co/activities-products?hsLang=en#activities) # Write your activity title, tagline and description ## Learn how to write the words on your activity page so customers can quickly see what you offer, find you online and feel ready to book. The words on your activity page help customers decide whether your experience is right for them. They also help your activities show up when people search on eola Marketplace and Google. Clear, specific wording usually brings in more bookings than long or general text. **Where to find these fields** To edit your wording, go to Products -\> Activities, select 'Edit' on the activity and stay on the Details step. You'll find the title under Activity setup, and the tagline and description under Activity details. **Title** Your title can be up to 40 characters. Say what customers will do and, where it helps, who it's for. - **Works well:** "Beginner paddleboard lesson", "Family kayak trip", "Kids' climbing club (8-12 yrs)" - **Less clear:** "Session 1", "SUP 2HR", "Book now!" There's no need to add the duration, group size or type of activity. eola shows these on your activity page automatically. **Tagline** Your tagline is one short sentence of up to 120 characters that sits under your title. Use it to give the reason to go, such as "Paddle a quiet river to a riverside pub for lunch". Write it as a complete sentence so it doesn't trail off. **Description** Aim for around 60 to 100 words. Your description appears on your activity page and in the booking confirmation email. 1. Start with what it's like to take part, so someone new can picture themselves there 2. Say what's included, such as equipment, an instructor or photos 3. Mention who it suits, such as complete beginners or families Requirements, what to bring and an itinerary each have their own field, so keep those out of the description. See [Add customer comms to your activity](https://help.eola.co/add-customer-comms-to-your-activity?hsLang=en). **Let eola help you write it** Select 'Generate description' under the description box and eola will draft engaging wording from your activity details. Read it through and adjust anything before you save. You can also turn on [Content writer](https://help.eola.co/turn-on-content-writer?hsLang=en), which keeps the wording across your widget up to date as your activities change. **Good to know** - Your wording is shared with eola Marketplace and Google too. Google sets its own schedule, so changes can take a little while to show there - If you use the Languages app, add your wording in each language you offer **Helpful tips:** - Use the words customers search for, such as "paddleboarding Bristol", and write for people first - Paste in website copy only if you trim it down. Customers want the essentials quickly - Leave out "call to book" so customers can book straight away online - Read more on the eola academy: [How to write activity listings that get booked](https://eola.co/academy/pre-season-prep-improve-your-listings-ahead-of-the-summer) **Related guides** - [Create an activity](https://help.eola.co/create-an-activity?hsLang=en) - [Turn on Content writer](https://help.eola.co/turn-on-content-writer?hsLang=en) - [Understand how your activities appear on Google](https://help.eola.co/understand-how-your-activities-appear-on-google?hsLang=en) - [Getting started](https://help.eola.co/getting-started?hsLang=en) - [Activities & products](https://help.eola.co/activities-products?hsLang=en#main-content) - [Activities](https://help.eola.co/activities-products?hsLang=en#activities) - [Access & approvals](https://help.eola.co/activities-products?hsLang=en#access-approvals) - [Pricing & extras](https://help.eola.co/activities-products?hsLang=en#pricing-extras) - [Rentals](https://help.eola.co/activities-products?hsLang=en#rentals) - [Accommodation](https://help.eola.co/activities-products?hsLang=en#accommodation) - [Store items](https://help.eola.co/activities-products?hsLang=en#store-items) - [Resources](https://help.eola.co/activities-products?hsLang=en#resources) - [Bookings & availability](https://help.eola.co/bookings-availability?hsLang=en#main-content) - [Your calendar](https://help.eola.co/bookings-availability?hsLang=en#your-calendar) - [Manage bookings](https://help.eola.co/bookings-availability?hsLang=en#manage-bookings) - [Check-in](https://help.eola.co/bookings-availability?hsLang=en#check-in) - [Payments & payouts](https://help.eola.co/payments-payouts?hsLang=en#main-content) - [Card readers](https://help.eola.co/payments-payouts?hsLang=en#card-readers) - [Invoices](https://help.eola.co/payments-payouts?hsLang=en#invoices) - [Payouts & fees](https://help.eola.co/payments-payouts?hsLang=en#payouts-fees) - [Memberships](https://help.eola.co/memberships?hsLang=en#main-content) - [Set up memberships](https://help.eola.co/memberships?hsLang=en#set-up-memberships) - [Manage your members](https://help.eola.co/memberships?hsLang=en#manage-your-members) - [Vouchers, passes & discount codes](https://help.eola.co/vouchers-passes-discount-codes?hsLang=en#main-content) - [Credit vouchers](https://help.eola.co/vouchers-passes-discount-codes?hsLang=en#credit-vouchers) - [Activity vouchers](https://help.eola.co/vouchers-passes-discount-codes?hsLang=en#activity-vouchers) - [Class passes](https://help.eola.co/vouchers-passes-discount-codes?hsLang=en#class-passes) - [Discount codes](https://help.eola.co/vouchers-passes-discount-codes?hsLang=en#discount-codes) - [Your widget](https://help.eola.co/your-widget?hsLang=en) - [Marketing](https://help.eola.co/marketing?hsLang=en) - [eola Marketplace](https://help.eola.co/eola-marketplace?hsLang=en) - [Reporting](https://help.eola.co/reporting?hsLang=en#main-content) - [Using your reports](https://help.eola.co/reporting?hsLang=en#using-your-reports) - [Payouts & sales](https://help.eola.co/reporting?hsLang=en#payouts-sales) - [Bookings & customers](https://help.eola.co/reporting?hsLang=en#bookings-customers) - [Memberships](https://help.eola.co/reporting?hsLang=en#memberships) - [Integrations](https://help.eola.co/integrations?hsLang=en) - [Your customers](https://help.eola.co/your-customers?hsLang=en#main-content) - [Customer accounts](https://help.eola.co/your-customers?hsLang=en#customer-accounts) - [Customer emails & participants](https://help.eola.co/your-customers?hsLang=en#customer-emails-participants) - [Account & settings](https://help.eola.co/account-settings?hsLang=en#main-content) - [Team & permissions](https://help.eola.co/account-settings?hsLang=en#team-permissions) - [Your policies](https://help.eola.co/account-settings?hsLang=en#your-policies) - [Leaving eola](https://help.eola.co/account-settings?hsLang=en#leaving-eola) - [Troubleshooting](https://help.eola.co/troubleshooting?hsLang=en#main-content) - [I am having a problem](https://help.eola.co/troubleshooting?hsLang=en#i-am-having-a-problem) - [A customer is having a problem](https://help.eola.co/troubleshooting?hsLang=en#a-customer-is-having-a-problem) [![eola](https://help.eola.co/hs-fs/hubfs/eola-logo-web-1.png?width=87&height=32&name=eola-logo-web-1.png "eola")](https://help.eola.co/?hsLang=en) [mailto:help@eola.co](mailto:help@eola.co) Copyright © 2026, eola