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Understand your Impact report

Find out what your Impact report shows about your last 12 months with eola, from new customers found on eola Marketplace to the admin time saved.

Your Impact report brings your last 12 months with eola together in one place: the money processed for you, the new customers eola Marketplace found for you and the admin eola has handled along the way.

To open it, go to Reports -> Impact. The Impact report is available to account owners.

Your year at a glance

The top of the report shows the total eola has processed for you across your bookings and membership payments, with a month-by-month chart that highlights your best month. Underneath, you'll see the new customers eola has found for you, your return on your eola fees and an estimate of the working days of admin eola has saved you.

Customers eola found for you

This section shows the people who had never booked with you before and found you on eola Marketplace, how much they've spent with you since, and how much of that they've gone on to book direct. It also shows how much you've kept compared with the commission other marketplaces, such as GetYourGuide or Viator, would have charged.

What eola brought in

  • Where they came from: how your bookings split between your own website, you and your team, and eola Marketplace
  • Most booked: your most popular products
  • Memberships: membership payments collected, renewals charged automatically and new memberships started
  • Average purchase: average purchase value and items per purchase

Customers who come back

See how many customers came back to book again, how much of your revenue came from returning customers and the average value of each customer.

What eola did for you

This section shows the admin eola has taken off your plate, including the emails sent for you, the payments collected and the refunds handled.

Good to know

  • The report covers the last 12 months, shown at the top of the page
  • Admin time and email figures are estimates
  • Commission comparisons exclude VAT and card processing fees
  • Your return on eola compares bookings only, as eola's share of a membership payment is taken at source

Helpful tips:

  • Share the headline figures with your team or committee at the end of each season
  • Keep your website's booking links pointing to your eola widget so every booking is counted
  • Make sure your activities are showing on eola Marketplace so new customers can find you
  • If you'd like a hand understanding your figures, contact our team at help@eola.co

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