Understand the Customers report

The Customers report helps you get to know the people who book with you. You can see who books the most, who spends the most and who hasn't been back for a while, so you can reward loyal customers and win back others.

To open it, go to Reports -> Customers.

What each column shows

• Name and Email: the customer's details
• Bookings: how many bookings they've made
• Attended: how many sessions they've attended
• Avg purchase: how much they spend on average each time they book
• Life-time value: how much they've spent with you in total
• Marketing: whether they opted in to marketing emails when they booked on your widget

Select Columns to add more, including Activities, Avg party, Contact number, First purchase, Last purchase and Type.

Build a list for a campaign

1. Select Filter and tick the activity types you're interested in
2. Click Apply
3. Click a column heading, such as Life-time value or Last purchase, to sort the list
4. Download the list to use in your email campaign

Important: only send marketing emails to customers who have opted in. The Marketing column shows who has.

Helpful tips:

• Sort by Life-time value to find your most loyal customers and thank them with a discount code
• Add the Last purchase column to spot customers who haven't booked for a while
• Use Avg party to see which customers bring groups, and tell them about your group options

Related guides

• Understand your customers' marketing opt-ins
• Download a report
• Create a discount code