---
title: Add a Facebook Pixel to your widget
description: Learn how to add your Facebook Pixel to your booking widget so you can see how your Facebook marketing turns into bookings.
---

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# Add a Facebook Pixel to your widget

## Learn how to add your Facebook Pixel to your booking widget so you can see how your Facebook marketing turns into bookings.

If you advertise on Facebook, adding your Facebook Pixel to your booking widget shows you how that marketing turns into bookings. It helps you see which ads are working, so you can make the most of your budget.

You can add your pixel with the Analytics tracking app, which is free to use.

**Switch on Analytics tracking**

1. Go to Toolset -\> Apps
2. Select 'Analytics tracking'
3. Select 'Add to eola' and confirm if prompted

**Find your Pixel ID**

In Meta Events Manager, go to Data sources and select your pixel. Your Pixel ID is the long number shown in its settings, for example 1234567890123456. Meta sometimes calls this a dataset ID.

**Add it to your widget**

1. Go to Toolset -\> Widget -\> Widget settings
2. Under Widget analytics, paste your Pixel ID into the 'Paste your Pixel tracking code below' box
3. Click Save

Activity from your widget should start appearing in Meta Events Manager automatically.

**What can you see?**

- How your Facebook marketing influences bookings
- How customers who visit from your ads use your widget

**Good to know**

- Facebook Pixel is now part of Meta, so you may see it called the Meta Pixel
- It can take a little while for activity to start showing in Events Manager

**Helpful tips:**

- Copy your Pixel ID straight from Events Manager to avoid typos
- Use the Test events tool in Events Manager to check your pixel is picking up visits to your widget
- Add Google Analytics too for a fuller picture of how customers find you

**Related guides**

- [Add Google Analytics to your widget](https://help.eola.co/add-google-analytics-to-your-widget?hsLang=en)
- [Understand your customers' marketing opt-ins](https://help.eola.co/understand-your-customers-marketing-opt-ins?hsLang=en)
- [Personalise your widget](https://help.eola.co/personalise-your-widget?hsLang=en)

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